The Illusion of Choice: How Recommendation Algorithms Quietly Run Your Day
We all joke about “the algorithm” now. It’s the scapegoat when your feed feels stale, the punchline when Spotify thinks you want the Kidz Bop version of Metallica, the mysterious hand deciding which TikTok goes viral. Nobody doubts algorithms exist. Nobody thinks they’re going away. The real question isn’t whether they shape our choices — […]
Digital Exhaust: The Value (and Risk) of the Data You Don’t Know You’re Creating
When people think about data, they usually think about what they post: a photo on Instagram, a purchase on Amazon, a search in Google. That’s the visible part. What most people miss is the invisible trail that comes with it — the timestamps, the pauses, the clicks, the geolocation tags. All the “extra” information you […]
